By Jeff Cunningham

Few things go together like beer and live sports. 

To that end, Old 啵啵直播秀 University鈥檚 Sept. 27 football game against Liberty University at S.B. Ballard Stadium will also mark the debut of ODU Lager. This will be the second beer crafted by New Realm Brewing Co. in partnership with the University. 

鈥淟aunching a new beer is always a thrill,鈥 said Carey Falcone, CEO and co-founder of New Realm, 鈥渂ut to do it in a stadium surrounded by the passion and energy of thousands of ODU fans on gameday? That鈥檚 the ultimate experience.鈥 

Light and refreshing, ODU Lager is an all-American malt golden lager. Whereas ODU Golden Ale has a fuller body and a slightly sweet flavor, ODU Lager is smooth, crisp and clean. The hop presence is more subdued in this drink, where the bitterness is subtle and balance is the star. 

Clear and straw gold, the drink contains 4.5% alcohol by volume (ABV) and 15 IBU. 

鈥淥ur partnership with Old 啵啵直播秀 University is a natural fit because we have a mutual commitment to both community and excellence,鈥 Falcone said. 鈥淲e are thrilled to be a part of ODU鈥檚 energy and tradition with the launch of our second collaboration.鈥 

Like ODU Golden Ale and all other University licensed consumables, royalties from ODU Lager will directly fund student scholarships. Since ODU Golden Ale launched in August 2023, the student scholarship fund benefited from $16,000. 

ODU Lager joins an ever-growing list of licensed consumables for the University, including:  

  • ODU Golden Ale (New Realm)
  • Big Blue Q barbecue sauce; Big Blue鈥檚 Belly Rub; Red, White, & Big Blue hot sauce (The Dirty Buffalo)
  • Ice Cream and Cake (Lolly鈥檚 Creamery)
  • Big Blue Smash Burger (Ghost Kitchen)
  • Monarch Morning Roast coffee (Town Center Cold Pressed)  

鈥淒esigned to strengthen our connections with alumni, the ODU Lager by New Realm Brewery is the eighth licensed consumable for the University,鈥 said Brian Eubank, executive director of licensing.鈥淎ll of our licensed products help increase scholarship funds and we are fortunate for a strong fan base that proudly supports these local businesses and their products." 

In addition to its debut this weekend, ODU Lager will be available at Hampton Roads retail locations come early October. Visit to see where both ODU Lager and ODU Golden Ale will be in stock.